Your plan has already failed. This is the memo explaining why.
A post-mortem written from the future, before you execute. Your plan has already failed — this is the memo explaining why. Get the most likely failure modes with probability ratings, the fatal assumption you're making, the warning signs you'll ignore, and the one thing that actually determines the outcome.
PreMortem runs a cognitive inversion: assume your plan has already failed, then work backward to explain why. This technique — used by NASA, military planners, and venture investors — surfaces risks that forward-thinking misses.
Scenario: Launching a newsletter as a side business
What you do: Describe the newsletter topic, target audience, monetization plan, and time you can commit
Result: The memo: 'We failed because we optimized for content quality instead of distribution. We assumed great writing would spread. It didn't. Fatal assumption: quality = growth. Warning sign ignored: open rate declining month 2, no referral system built. The one thing: distribution strategy had to come before content strategy.'