Name Audit
Stress-test any name before you commit
The deepest name analysis you can get without hiring a naming agency. Stress-tests any name across 12 dimensions: phonetics, memorability (including the drunk test), global language scan for unintended meanings, visual analysis, radio test, SEO, competitive landscape, longevity, and emotional resonance. Includes live domain and social handle availability checks. Also has a head-to-head Compare mode for choosing between finalists.
See what Name Audit gives you
Real output from an actual run on the name below, including what a web search found already using it. Part of the result is shown; nothing is reworded.
The name
Loomly — for a business. B2B SaaS for social media management; audience: small marketing teams (3–15 people) at agencies and mid-size brands. What matters most: professional, easy to spell.
Real run, 2026-10-08 — one of the tool's own built-in examples.
Verdict: has problems
An active SaaS product and registered trademarks already use Loomly in the same field. Before committing, you need a trademark search and legal review to determine whether your use would create infringement risk or confusion.
What a web search found
- An existing social-media scheduling and analytics product already uses Loomly (loomly.com) in the same SaaS field.
What works
- Two syllables, phonetically transparent spelling, and no awkward consonant clusters make it easy to say and spell from hearing alone.
- The invented construction gives it some distinctiveness over generic category terms like 'SocialHub' or 'PostManager'.
In a Nutshell
- When
- You have a shortlist and need to know which name survives contact.
- You give
- The name or names, and what it's for.
- You get
- A twelve-dimension read — first impression, sound, spelling, crowding, trademark risk — and a verdict.
- The edge
- It's the other half of naming: NameStorm gives you options, this tells you which ones break.
Good to Know
- NameAudit and NameStorm are designed to work together — generate candidates with NameStorm, then bring your top 3 here to analyze and compare
- The global language scan checks 15+ languages — if you're going international, this section alone could save you from an expensive mistake
- Pay special attention to the Radio Test for any name that will spread by word of mouth — if people can't spell it from hearing it, they can't find you
- Compare mode gives a definitive winner — use it when you're stuck between finalists instead of going back and forth in your head
- Domain and social checks use DNS lookups and profile page checks — 'likely available' is a strong signal but always confirm through official registrars before purchasing
Questions people ask
How do I check if a business name is already taken?
Search the exact name with your industry, check the trademark databases where you'll operate (USPTO in the US, EUIPO in the EU), and look at domains and social handles. Name Audit runs a web search for existing uses and checks common domains.
Does Name Audit give trademark advice?
No. It reports what a search found and what to check; whether a mark conflicts legally is a question for a trademark attorney.
What else does it check?
How the name sounds and spells, whether people could repeat it after hearing it once, abbreviations and hashtags, and language flags.