Name Audit

Stress-test any name before you commit

The deepest name analysis you can get without hiring a naming agency. Stress-tests any name across 12 dimensions: phonetics, memorability (including the drunk test), global language scan for unintended meanings, visual analysis, radio test, SEO, competitive landscape, longevity, and emotional resonance. Includes live domain and social handle availability checks. Also has a head-to-head Compare mode for choosing between finalists.

Overview

NameAudit is the other half of the naming problem. NameStorm gives you ideas; NameAudit tells you if they're any good. Enter a name you're considering and get a 12-dimension analysis: first impression, phonetic profile (mouth feel, sound psychology, accent compatibility), five memorability tests (day-after, tell-a-friend, phone, drunk, and shout), radio test (can someone spell it from hearing it?), visual analysis (how it looks in different cases, as a URL, as a logo), global language scan across 15+ languages, abbreviation audit, competitive landscape, SEO outlook, longevity check, and emotional resonance. For business and product names, live domain and social handle availability checks run automatically. Use Compare mode to pit 2-4 finalists against each other for a clear winner.

How to use it

  1. Choose Analyze (single name) or Compare (2-4 names head to head)
  2. Enter the name and select what it's for — Business, Product, Pet, Baby, etc.
  3. Optionally add industry context and target audience for sharper analysis
  4. Review the overall grade and verdict — STRONG, GOOD, FAIR, WEAK, or RECONSIDER
  5. Check Strengths vs. Weaknesses at a glance, and watch for any Deal Breakers
  6. Expand each analysis section for deep detail — phonetics, memorability tests, language scan, etc.
  7. For business names, scroll to Live Availability to see domain and social handle status
  8. Use the suggestions section for guidance on strengthening the name or pivoting direction

Example

Scenario: You're about to register a domain and file a trademark for your new sustainable fashion brand called 'Verdana.' Before spending money, you want to know if it's a good name.

What you do: Enter 'Verdana' in Analyze mode, select Business, industry: 'Sustainable fashion,' target audience: 'Environmentally conscious millennials.'

Result: NameAudit grades it RECONSIDER with a deal breaker: Verdana is an existing Microsoft typeface — you'd face trademark issues and impossible SEO competition. The language scan notes it derives from verdant (positive). The phonetic profile is strong — warm open vowels, 3-syllable rhythm. Memorability tests pass. But the competitive landscape and trademark flags are disqualifying. Suggestions direct you toward similar-sounding alternatives that don't conflict.

Tips